"Its just the one place to go where you can do anything," says Dan Passaglia, who's visiting From Chicago.
Every summer, hundreds of people flock to St. Joseph each day for anything from sunbathing to people watching, to shopping in the quaint downtown area.
"Today was intense at times. We had two dressing rooms, and an overflow in our ladies room. We had people standing for at some times 15 minutes waiting for a fitting room," says Monica Bolin, who owns Moxies Boutique.
The customers keep on coming at Moxies Boutique, a store that sells women's clothing, and jewelry. It's the same for Schu's Bar and Grill.
"We've had a great season so far. Business is up, and the weather has been great for us," says Kim Sampson, who manages Schu's Bar and Grill.
Schu's has been able to keep their patio open for most of the summer because of the increase in traffic and warm temperatures.
That's something that's also helping business over at Kilwin's, a store known for its fudge and homemade ice cream.
And whatever flavor customers choose, it keeps them coming back for more.
"The other night our closing time was ten and we were here until midnight," says Matthew Burrows, who manages Kilwins.
Kilwins ended up serving cones and fudge until the last customer was gone.
"It's definitely the biggest portion of our business," says Matthew Burrows.
Local businesses say because they depend on the summer months to get them through the year, they're thankful so many people like to come and spend time in St. Joseph.
"I like the small-town atmosphere, little shops, the beach is nice, and the weather. You don't have this kind of weather down in Texas in the summer, so it's a nice change," says Jonathan Montgomery.